Challenge:

EcoTarget needed higher visibility in competitive UK energy grant searches. Their existing site lacked keyword optimization, backlinks, and local SEO traction—limiting lead generation.

Our Strategic Approach:

  • Keyword Research: Targeted high-intent terms like “ECO4 grants UK” and “free boiler replacement eligibility.”
  • On-Page SEO: Optimized service pages with clear headers, grant FAQs, and localized content for cities like London and Manchester.
  • Link Building: Earned backlinks from energy forums, government grant directories, and eco blogs.
  • Local SEO: Improved GBP rankings with citations and homeowner testimonials.

Results & Impact

  • #1 rankings for 15+ grant-related keywords within 6 months.
  • 200% increase in organic traffic.
  • 40% more lead submissions from localized search queries.