Farhan & Co’s immigration law pages weren’t ranking despite high demand. Competitors dominated searches like “UK spouse visa lawyer” and “asylum solicitor near me.”
Our Strategic Approach:
Content Expansion: Published 30+ blog posts (e.g., “2024 UK Visa Changes Explained”) to capture long-tail queries.
Schema Markup: Added FAQ and review schemas to boost snippet appearances.
Local Citations: Built profiles on legal directories (Avvo, Solicitors.info) and optimized GBP for “immigration lawyer in Glasgow.”
Results & Impact
Top 3 rankings for 25+ immigration law keywords.
35% more consultation bookings from organic search.
